This summer I will be wearing GIGI C everywhere I go! The Gianna one-piece is a top seller that I will be wearing on repeat all summer long! One of my favorite suits is the Ella top. Now that summer is officially coming, which swimsuits will you be wearing on repeat and why? A main draw to producing in Los Angeles is being able to see the process and my designs come to life. Making my suits locally allows a quick turn around time for new silhouettes. Something really important to me in this business is having styles in my brand that are current, if I am waiting a month to get new styles from across the globe by the time we sell it online it may not be "in" anymore. Why was it important for you to manufacture in LA? A big perk of selling through my own e-commerce store is being able to connect with the customer directly and see from my phone what is selling and where they are clicking from. Being a direct-to-consumer business you have the opportunity to really drive the customer you want to your website. I decided to pursue a direct-to-consumer business model so in the beginning I could have full control of my business and really see what works and what doesn't work. What inspired you to pursue a direct-to-consumer business model? I could never find this swimsuit so I thought, "Why not design and bring to life the perfect bikini?" I've always tried to find the perfect sporty-but-sexy bikini with an elegant look that would stay on while swimming in the water but will also be eye turning at the beach. I have grown up by the beach water sports. I wanted to see something new on the market that I have never seen before. When I started putting together designs the suits were very sleek and elegant but had a sexy feel to them as well, which is what the idea of the brand is. I started cutting up some of my old suits and gluing them together, one of the first designs I ever thought of was the Gabriella top. What was the "a-ha" moment that sparked the idea for the brand? Read on below, then shop the latest collection online here. We chatted with Gigi to find out how her brand was born, why manufacturing in LA was important to her, where the label will be popping up in LA, and more. Pieces like wear-it-your-way Ella top can be wrapped to suit your style, while the Tessa halter top features sexy cut-outs and scuba fabric - perfect for those jet ski excursions or with a kimono and denim shorts. Ranging from $75 to $130 for bottoms, $100 to $140 for tops, and $200 to $225 for one-pieces and monokinis, the direct-to-consumer brand is entirely made in SoCal out of luxe European fabrics. (And let's get this out of the way: Yes, LA real estate tycoon Rick Caruso is Gigi's dad/Tina's husband.) On the hunt for pieces tailored for both water sports and poolside lounging, Gigi decided to create her own line of wardrobe malfunction-free separates and one-pieces. And when it comes to bikinis that actually stay put, adventurous beach babes know how equally teeny tiny the options are in the market.Įnter GIGI C Bikinis, a just-launched LA label founded by daughter/mother design duo Gigi and Tina Caruso. 01 is photographed as a series of 'selfies,' that reflect upon the way women interact with and experience fashion today – through her own lens, as she wants to be seen,” Andrea Mary Marshall added in a statement.Īttendees included Bailey Moon, Brie Welch, Gigi Burris, Jenee Naylor, Jessica Wang, Marz Lovejoy, Nazy Nazhand, Silvia Prada and Tina Leung.įYI: Coco Rocha is wearing a Salon 1884 Ecru Silk Jersey Long-Sleeve Gown.It may officially (finally!) be summer, but that's not keeping Angelenos from seeking stylish swimwear year-round. Salon 1884 is designed for the modern woman and her unique approach to style. “I chose to partner exclusively with Neiman Marcus because I believe the assortment of pieces in my collection are synonymous with the pillars of luxury fashion that Neiman Marcus is known for. Salon 1884 has the newness and fashion-forward approach our customers are looking for without trying too hard, and we believe this collection will resonate strongly with them," Neiman's Jodi Kahn said in a statement. The pieces can be easily integrated into one's wardrobe. The designs are feminine and sophisticated yet understated at the same time. “Neiman Marcus has a storied legacy of introducing and nurturing new and emerging brands, and we are passionate about supporting the exclusive launch of the Salon 1884 debut collection. Salon 1884 is a new luxury brand by artist and designer Andrea Mary Marshall, with an intimate dinner at the historic Hotel Chelsea’s Bard Room. The 33-year-old model was among the attendees at the intimate dinner celebrating the Neiman Marcus launch of Salon 1884 by Andrea Mary Marshall on Tuesday (June 14) at The Hotel Chelsea's Bard Room in New York City.
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